A revised post from 2010
“Look at this e-mail from Janie,” I fumed. “It’s hard to understand why people create these stories. Maybe I will post a protest on my blog.”
David looked up from the print out, “You may lose a friend.”
“I don’t think so, hon,” I retorted. “Janie isn’t like that. She probably did what most people do, clicked the Forward tab without a thought.”
I reached for the printed e-mail, “After all,” I enforced, “it was sent to her by a friend. Someone that she trusted.”
“Whatever you think, babe,” came a response from over the brim of David’s cup.
This is the short version of the e-mail:
He calls his boss, who has him pull all Budweiser products from the shelves.
The man who stocked shelves at the convenience store told the tale to his neighbor, who works for Pepsi. After the neighbor revealed the story to his boss, all Pepsi products were yanked from the store.
The loss of his two major suppliers results in bankruptcy for the store owner.
Here is the problem. None of this is true. There are similar stories like this, such as the one against Dunkin’ Donuts and other companies. This has caused permanent damage to their reputation.
Don’t take my word, check it out for yourself:
Thousands received this story, hundreds believe it.
Nothing will ever change their mind.
May Your Glass Always Be Half Full