San Francisco, June 17(Xinhua) — Microsoft continued to increase its position in the U.S. Internet search market during the second week after its new search engine Bing was launched, Internet marketing research firm comScore said on Wednesday.

A new comScore study showed that average daily penetration of Microsoft sites among U.S searchers, a measure of how many people are being reached, climbed to 16.7 percent during the period of June 8-12, up from 15.8 percent in the first week of Bing’s debut and 13.7 percent in the week prior to Bing’s introduction.

According to the study, Microsoft’s share of search result pages in the United States, a proxy for overall search intensity, reached 12.1 percent during the work week of June 8 – 12, also increasing from 11.3 percent a week earlier and 9.1 percent in the week before Bing’s launch.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” Mike Hurt, comScore’s senior vice president, said in a statement.

“These early data reflect a continued positive market reaction to Bing in the initial stages of its launch,” he added.

Microsoft started to roll out Bing at the beginning of June and the new search service was fully deployed worldwide on June 3.

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